Global Content Tech 360

The Most In-Demand Skills in Digital Leadership(Cont...) 

1. Communication

In the past, it may have been acceptable for leaders to remain distant and detached from their workforce. However, in the digital age, that will no longer drive success. By using the technology at hand, digital leaders can build a strong network of communication from the top of an organization right to the bottom.

To do this the leadership must have a communications strategy and understand who they are addressing. While staying on-point and being timely with their delivery, leaders must also give enough information to make people care about and invest in their message.

For example, Ford's CIO, Marcy Klevorn leveraged the power of video to great effect to connect with her employees. Using her phone, she regularly posts short videos entitled "if you have a minute". These videos share updates on new products, company achievements and other events. Staying visible and vocal in this way, helps her to foster strong relationships, empower employees and bring the company's vision to life.

Communication is key in driving leadership. It helps management connect with employees, keep the workforce abreast of changes so they can move with them and empowers staff to adapt and learn to stay current and focused.

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