The Most In-Demand Skills in Digital Leadership(Cont...)
3. Digital Literacy
Research from Harvard Business Review and MIT found that in a study with 1,000 CEOs, 90% believe their businesses are being disrupted or reinvented by digital business models. When asked about their capabilities, 70% believe they do not possess the right skills, leader, or operating structure to adapt.
The problem many face is that they are from an older generation and are having to learn basic technology and digital marketing methods later in life, which is always trickier than growing up immersed in it. These so-called digital immigrants can quickly fall behind their younger peers if they do not make proactive strides to getting up-to-speed.
As more people get to grips with technology and the tools of the internet, the best and brightest digital leaders will rise up upon the knowledge they acquire. Along the way, they will develop advanced cognitive, creative and social skills. But even when they become an expert, there will always be more to learn cementing the need for continuous professional development at all levels of a workforce.
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